baby image

New baby, new product – similar experience!

The nine months of pregnancy are often an exciting, if somewhat challenging time for parents to be. There is the joy of seeing the new baby on the scan and the pain of morning sickness – and I think this experience is similar to the launch of our new product.

We’ve received samples (a bit like seeing the baby on the scan for the first time), we have tested and tried to pull them apart – something that those who try to build baby furniture or work out the travel system will be familiar with!

Finally you get to the home stretch the labor.  We admit that childbirth is more painful of course – but the last stages of bringing a product to life is an emotional rollercoaster, which culminates in the thing of beauty and precious little bundle, much like a gorgeous newborn baby.

We hope our new product is useful and brings joy to all those parents our there!



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